Towards a fair and transparent market for cultural and creative content in the era of generative AI

Call: Culture, Creativity and Inclusive Society 2026 Programme: Horizon Europe (HORIZON) Keywords: Artificial intelligence, intelligent systems, multi agent systems, Business models, Copyrights, Data and image processing, Experimentally-driven research and innovation, High performance computing, Information systems, Machine learning, statistical data processing and applications using signal processing (e.g. speech, image, video), Trustworthy ICT, Visual arts, performing arts, design Tags: AI supply chain, adaptive policy, agile innovation, audience perception, authenticity, consumption patterns, copyright infrastructure, creative economies, creative industries, content provenance, creators’ consent, cultural and creative sectors, data quality, digital infrastructures, discoverability, discoverability of cultural and creative content, diversity of cultural expression, equitable value distribution, ethical AI, fair compensation, fair remuneration, generative AI, inclusion, legal frameworks, long-term preservation, market dynamics, resource efficiency, rights management, royalty allocation, societal impact, sustainable business models, transparency, trust, trusted content, value chain transparency